ABOUT US

ABOUT US:


As kids, we would often dream of fighting evil and saving the world, like our favorite heroes from television, movies & video games. As we got older, we were forced to grow up, but we never forgot those heroes that inspired us! We wanted to create something useful that still reminded us of the stories and characters that we love, and Hero's Armory was born!

Each product we create and sell here at Hero's Armory is 100% unique and custom. You won't find any of our products anywhere else online. Each product is made solely by us and shipped directly from our team in Salt Lake City, Utah. We are always looking for the next item to create, and we think you'll love all of the products you'll find right here on our website.

A few more things about us:

    • Live Shows & Conventions - We love conventions & live shows. In fact, you can see a whole list of shows & conventions right here that we plan on attending in the near future, and we're always adding more. You can use the form at the bottom of the page to suggest a show you'd like to see us attend!
    • Hero's Armory: Side Quests - Side Quests is a podcast and YouTube channel we are currently working on that we hope to launch in the next couple of months. We'll discuss our favorite video games, movies, & more. Subscribe to our YouTube channel here to be notified when we launch Side Quests.
    • The Heroes Guild - The Heroes Guild is a place where our entire community can come together to discuss our favorite things, share ideas, give feedback, & earn points towards Hero's Armory loot. We'll have more info on this in the coming months.

HISTORY:


The company that would eventually lead to Hero's Armory began in June 2015 by Brian Hermansen & Blake Peel. The company, originally called Broadsword Entertainment Group before being renamed Naodo, began as a platform to help independant authors reach a wider audience. The duo took a few stabs at various products over the next several months (a few apps, a couple of card games, etc).

In November 2015, Brian's first son was born. One night, he flipped on the extended edition of The Fellowship of the Ring as he tried to get his kid to sleep. At the time, Brian was a full-time brand & product consultant for a consulting agency. He had been working closely with a company to create a product that neatly organized keys (something similar to the Keysmart). While watching the movie, and with keys on the mind, Brian thought to himself, "Whoa. The shards of Narsil looks a lot like an uncut key." This thought grew & grew until it eventually became The Key Armory.

In January 2016 we launched our first Kickstarter campaign. This helped fund our first 10 designs, available in 2 different key types. After the campaign ended, we began making our sword keys & found a mass-production facility in Oregon to help us out.

In March 2016 Blake left the company to pursue other opportunities. He moved back east and began his independant author career. Since then, he has released several fantasy & science fiction novels, which you can find here. It was at this time that Brian brought on Rod Villalba to help out with fulfillment & sales.

The company that would eventually lead to Hero's Armory began in June 2015 by Brian Hermansen & Blake Peel. The company, originally called Broadsword Entertainment Group before being renamed Naodo, began as a platform to help independant authors reach a wider audience. The duo took a few stabs at various products over the next several months (a few apps, a couple of card games, etc).

In November 2015, Brian's first son was born. One night, he flipped on the extended edition of The Fellowship of the Ring as he tried to get his kid to sleep. At the time, Brian was a full-time brand & product consultant for a consulting agency. He had been working closely with a company to create a product that neatly organized keys (something similar to the Keysmart). While watching the movie, and with keys on the mind, Brian thought to himself, "Whoa. The shards of Narsil looks a lot like an uncut key." This thought grew & grew until it eventually became The Key Armory.

In January 2016 we launched our first Kickstarter campaign. This helped fund our first 10 designs, available in 2 different key types. After the campaign ended, we began making our sword keys & found a mass-production facility in Oregon to help us out.

In March 2016 Blake left the company to pursue other opportunities. He moved back east and began his independant author career. Since then, he has released several fantasy & science fiction novels, which you can find here. It was at this time that Brian brought on Rod Villalba to help out with fulfillment & sales.

In April 2016 we moved into our first "office" space, which was basically a glorified broom closet, which was shared by Brian & Rod. There was so little room that Brian had to climb over boxes to get to his desk.

In April 2016 we moved into our first "office" space, which was basically a glorified broom closet, which was shared by Brian & Rod. There was so little room that Brian had to climb over boxes to get to his desk.

In September 2016, after we had fulfilled pre-orders & Kickstarter rewards, we attended our first show in Salt Lake City. We immediately decided that from here on out, we would attend as many shows & live events as possible.

In December 2016 we rented out the broom closet next to our already existing broom closet. Now we had TWO broom closets to conduct business from. Rod moved into the broom closet next door.

In January 2017, one year after the launch of our first 10 designs, we launched another 10 on Kickstarter. This campaign unlocked designs that would go on to become some of our best selling sword keys so far.

In March 2017 we decided to upgrade our office space and move into our current office space. Brian used this opportunity to bring all the inventory from his other businesses into one location (as they were spread across a few different places up until then). To this day, orders are processed and shipped from this office space!

In September 2016, after we had fulfilled pre-orders & Kickstarter rewards, we attended our first show in Salt Lake City. We immediately decided that from here on out, we would attend as many shows & live events as possible.

In October 2017 Sword Clips was announced to the world and received tremendous feedback. This would be our first non-key product, and we opted to keep the websites different (keys were sold on TheKeyArmory.com & tie clips were sold at SwordClips.com). At the time, it seemed to make sense?

It was at this time that the team met Mateusz, who would go on to become our head artist.

Sword Clips launched on Kickstarter in January 2018. It became our most funded and successful Kickstarter campaign to date, and helped us develop 10 tie clip designs & 3 cufflink designs.

In April 2018 we launched a line of axe bottle openers. Again, for some reason we opted to keep this separate from our keys or tie clips. These launched on BottleBlades.com.

By August 2018 our inventory had grown so much that we needed to again increase our office space. Luckily, we were able to simply grab a few extra rooms that were close to our already existing office space.

In December 2016 we rented out the broom closet next to our already existing broom closet. Now we had TWO broom closets to conduct business from. Rod moved into the broom closet next door.

In January 2017, one year after the launch of our first 10 designs, we launched another 10 on Kickstarter. This campaign unlocked designs that would go on to become some of our best selling sword keys so far.

In March 2017 we decided to upgrade our office space and move into our current office space. Brian used this opportunity to bring all the inventory from his other businesses into one location (as they were spread across a few different places up until then). To this day, orders are processed and shipped from this office space!

In October 2017 Sword Clips was announced to the world and received tremendous feedback. This would be our first non-key product, and we opted to keep the websites different (keys were sold on TheKeyArmory.com & tie clips were sold at SwordClips.com). At the time, it seemed to make sense?

It was at this time that the team met Mateusz, who would go on to become our head artist.

Sword Clips launched on Kickstarter in January 2018. It became our most funded and successful Kickstarter campaign to date, and helped us develop 10 tie clip designs & 3 cufflink designs.

In April 2018 we launched a line of axe bottle openers. Again, for some reason we opted to keep this separate from our keys or tie clips. These launched on BottleBlades.com.

By August 2018 our inventory had grown so much that we needed to again increase our office space. Luckily, we were able to simply grab a few extra rooms that were close to our already existing office space.

Finally, in September 2018 we officially became Hero's Armory!

We came to the realization that it didn't make sense to have 4 different companies & four different websites. We launched HerosArmory.com & all of our other websites began forwarding here.

At this point, the social media channels & branding for The Key Armory, Sword Clips, Bottle Blades & Sword Drives shut down, and they all became a single page known as Hero's Armory. In hindsight, we wish we would have done this years ago when Brian's wife originally suggested it...sorry, Kara.

Finally, in September 2018 we officially became Hero's Armory!

We came to the realization that it didn't make sense to have 4 different companies & four different websites. We launched HerosArmory.com & all of our other websites began forwarding here.

At this point, the social media channels & branding for The Key Armory, Sword Clips, Bottle Blades & Sword Drives shut down, and they all became a single page known as Hero's Armory. In hindsight, we wish we would have done this years ago when Brian's wife originally suggested it...sorry, Kara.

In October 2018 our fourth product line, a group of sword shaped USB drives, launched on Kickstarter. We funded 5 different designs. Through the campaign, we also upgraded the USB drives from 2.0 to 3.0! Originally, these were called Sword Drives & were expected to be sold at SwordDrives.com before we decided one month earlier to consolidate all websites onto Hero's Armory.

In February 2019 we funded another 8 tie clips on Kickstarter, along with 3 new cufflinks. We also announced plans to launch one more Kickstarter to bring a few original tie designs to life.

Today, Hero's Armory continues to create useful products for the practical nerd! We have plans for 2019 to extend our already existing product lines, and we can't wait for you to be a part of them. Thank you, Heroes!

In October 2018 our fourth product line, a group of sword shaped USB drives, launched on Kickstarter. We funded 5 different designs. Through the campaign, we also upgraded the USB drives from 2.0 to 3.0! Originally, these were called Sword Drives & were expected to be sold at SwordDrives.com before we decided one month earlier to consolidate all websites onto Hero's Armory.

In February 2019 we funded another 8 tie clips on Kickstarter, along with 3 new cufflinks. We also announced plans to launch one more Kickstarter to bring a few original tie designs to life.

Today, Hero's Armory continues to create useful products for the practical nerd! We have plans for 2019 to extend our already existing product lines, and we can't wait for you to be a part of them. Thank you, Heroes!

THE TEAM:


OWNER & FOUNDER

Brian is the owner & original founder of what would eventually become Hero's Armory. He is a part time entrepreneur & a full time nerd! Brian owns and operates several other companies outside of Hero's Armory & loves basketball - especially the Utah Jazz. He is an avid fan of The Legend of Zelda, Lord of the Rings, Final Fantasy and more!

SALES & CONVENTIONS

Rod is the sales & conventions coordinator for Hero's Armory. If you ever bump into us on the road or at conventions, it's very likely you'll find Rod selling our loot! Outside of Hero's Armory, Rod is a talented musician and business major. He is a huge fan of Kingdom Hearts & defeated Sephiroth with ease in both KH1 & KH2.

ART & PRODUCT DESIGN

Mateusz (or Mat) is our resident artist and product designer. Any art you see on this website, on our social media channels, at live shows or anywhere in-between is crafted and brought to life by Mat. He is also often at the forefront of product development. Mat is a recent college graduate who loves DC comics, DragonQuest & much more!